Frank Kenny blog article about the future of Chambers of Commerce
buy canada goose jacket cheap I forewarn you, what you are about to read may upset you. buy canada goose jacket cheap
canada goose store I won blame you if you choose not to read it. What I have to say here starts Canada Goose Coats On Sale off rather unpleasantly, but it does offer hope and direction for those looking to innovate canada goose uk shop and try something new. canada goose store
Before we begin, please do me a quick favor:When you do that search you will get this chart. It represents Google Search interest for the term of Commerce by year.
The trend line for Chamber interest over the past 10 years is canada goose coats horrible.
canada goose deals The numbers show that comparatively few people today care to search for things like, I join my Canada Goose online local Chamber of Commerce or does a Chamber of Commerce Canada Goose Parka do for me? or canada goose clearance sale can buy canada goose jacket cheap membership in the Chamber of Commerce help canada goose me? just aren as interested in Chambers anymore, at least according to this piece of data. canada goose deals
Canada Goose sale Should we just ignore canada goose uk black friday this? Is interest, and therefore relevancy, not an issue to be addressed? Many people canada goose black friday sale in the industry have said it isn an issue. Canada Goose sale
Canada Goose online Here is another data point, one much less precise, but still informative. Canada Goose online
Do a Google News search for Small Business Saturday. You canada goose coats on sale will find tons of newspaper stories about it.
canada goose clearance How many of those articles mention the local Chamber of Commerce, the one who supports small business year round? I went through more than a dozen articles immediately after Small Business Saturday uk canada goose outlet and the Chamber was hardly mentioned. It sad. It scary, if you love this industry. canada goose clearance
Let do a few more business related Google Trends queries.
Canada Goose Outlet Content Marketing. The data shows a sustained upward trend for this modern marketing technique. The vast majority of Chambers are doing old school interruptive marketing. Content Marketing provides massive reach into the community at very little cost, yet few Chambers are leveraging this trend. Canada Goose Outlet
The Membership Economy (started trending after 2011). Subscription and membership economy companies are changing the way we are entertained, buy life necessities, purchase software, etc. It a massively disruptive shift. In canadian goose jacket the membership economy, it not about a single purchase of a product or service, it about creating exclusive audiences and lifetime customers. A core tenant of the membership economy is relationship building. This helps organizations retain their members as the company discovers and serves current wants and needs. Retention, or reducing churn as these companies term it, is paramount. Chambers could learn a thing or two about building online relationships, exclusive audiences, and truly http://www.mycanadagoosejacket.org knowing and serving their members current wants and needs.
canada goose black friday sale The Sharing Economy (started trending after 2011). People are flocking to companies that save them time, effort, and money. This model lends itself to offering your members and customers solutions at scale. Think Uber, Airbnb, and Kickstarter for your members and uk canada goose community. If you want to grow your budget, the only thing holding you back today is your imagination, as your members are already spending their money on things that your Chamber could be brokering or helping them acquire. The Chamber industry is comfortable doing international travel trips. That is leveraging the sharing economy. canada goose black friday sale
canada goose Why don many Chambers offer the other things members and prospects are paying too much for or things they want and/or need? canada goose
canada goose coats on sale Your cheap Canada Goose Chamber is perfectly cheap canada goose uk positioned Canada Goose Jackets to leverage these new trends. canada goose coats on sale
cheap Canada Goose It time for Chambers to act from their strengths and enviable position in the community. As the saying goes, best way to predict the future is to invent it. you want to secure your Chamber future, start doing real Content Marketing today. People will be thrilled to get content from the Chamber (and Chamber team) that informs, entertains, and inspires them. Quit interrupting people with what important to your Chamber and start providing a lot more value through content that is important to your members and prospects. This is top of funnel work. cheap Canada Goose
As for acting like a Membership Economy business, focus not so much on wham bam canada goose store inbound lead generation but on building exclusive, proprietary, audiences. Build those relationships and get to know your members and prospects inside out. Segment your canada goose factory sale market and build your tribes. This is middle of funnel Canada Goose sale work.
Canada Goose Parka Then, as a Canada Goose Outlet Sharing Economy business, offer the product and services that your members and prospects have told you they want and/or need. Solve your segment specific problems. When you do, you become indispensable. This is where the conversion happens, at the bottom the funnel. Canada Goose Parka
canadian goose jacket It sounds simple enough, but it isn Truth be told, your Chamber should have started buy canada goose jacket this years ago when content marketing, blogging, and permission marketing went mainstream. If your Chamber doesn have a blog canada goose uk outlet or canada goose outlet similarly interactive platform where you provide value without pushing your own agenda items, you aren doing content marketing. canadian goose jacket
If you are not segmenting and growing your exclusive online audience, you aren truly getting to know the wants and needs of your members. You aren leveraging the Membership Economy.
canada goose coats Finally, if your Chamber is not delivering products and services that your segments ask for, or already buy somewhere else, you aren leveraging the sharing economy to the benefit of your members and community. canada goose coats
Canada Goose Jackets Don feel this is the right time for Canada Goose Online your Chamber to leverage these disruptive trends? Waiting for the case studies to help your organization avoid any potential pitfalls? Canada Goose Jackets
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